Media Contact

Ms. Dipti Agrawal

Head - Corporate Communication

3rd November 2021

Pragati Ki Roshni – Hindustan Zinc’s Diwali Campaign Urges Everyone to Shop Locally and Contribute to a Progressive and Prosperous Diwali for All

  • The ‘Pragati Ki Roshni’ campaign encourages everybody to go local this festive season and make it a profitable one for all.
  • The campaign is presented through a video that makes a sincere appeal to the viewers to purchase Diwali goods and products from local vendors and stalls.

Diwali is a festival that illuminates both land and lives, bringing excitement and delight to everyone around. Thousands of people have been rushing from website to website to get exclusive deals on handicrafts, artworks, home décor and appliances. With the Diwali Campaign – ‘Pragati Ki Roshni’, Hindustan Zinc urges all to make the switch of going local and helping small and independent craftsmen and businesses to prosper on this sacred occasion.

Hindustan Zinc encourages India’s ‘Vocal for Local’ initiative, and through this campaign, the company has introduced the philosophy of circulating money in the same economy, which will not only benefit the buyer but also the people and communities surrounding them. Celebrating Diwali with local artisans, merchants and retailers will provide the economy with a much-needed boost after the Covid-19-led disruptions. With such a brilliant approach, the organization crafted a short film wherein it makes a heartfelt appeal to the audience to show support for the local businesses in one’s region, thereby creating and providing an opportunity to all to celebrate Diwali equally.

Since its foundation, Hindustan Zinc has worked diligently to provide prosperity and sustainability to the lives of those it impacts, and it continues to do so. The organization’s flagship sustainable livelihood projects Sakhi, SAMADHAN and Skill & Entrepreneurship Development Institutes not only support and aid various groups of the community like youth, women and farmers & cattle rearers, but also helps them become future-ready and ‘Aatmanirbhar’. By focusing on such community development initiatives, the company is consistently empowering local villages in developing themselves as a prototype of an ‘Aatmanirbhar Bharat’. Across the year, the company follows the philosophy of disseminating light via spreading smiles.

The largest zinc – lead miner, Hindustan Zinc operates in five districts in Rajasthan, one district in Uttarakhand, and one district in Gujarat, and its CSR efforts and initiatives have a beneficial influence on the lives of over 7 lakh people. It has always prioritized its focus on the sustainable use of local assets and resources to increase the economic potential and enhance social conditions in the country. The company’s latest campaign, introduced on Diwali, is anticipated to generate a dramatic shift in customers’ purchasing patterns, resulting in a beneficial shift in India’s growing economy.

About Hindustan Zinc Limited

Hindustan Zinc, a Vedanta Group Company, is one of the world’s largest and India’s only integrated producer of Zinc-Lead and Silver. The Company has its Headquarter at Udaipur in the State of Rajasthan where it has its Zinc-Lead mines and smelting complexes. Hindustan Zinc is self-sufficient in power with captive thermal power plants and also has ventured into green energy by setting up wind power plants. The Company is ranked 1st in Asia-Pacific and globally 5th in the Dow Jones Sustainability Index in 2021 amongst Mining & Metal companies. Hindustan Zinc is a certified Water Positive Company, a member of the FTSE4Good Index and has scored ‘A’ rating by CDP for climate change.

Being a people-first company, Hindustan Zinc believes in inculcating the values of Trust and Excellence to have a culture of high-performance in its workforce. The company takes pride in having some of the best-in-class people practices and employee centric initiatives, which have certified Hindustan Zinc as – ‘Great Place to Work 2021’, ‘Company with Great Managers 2020’ by People Business and the People First HR Excellence Award.

As a socially responsible corporate, Hindustan Zinc has been relentlessly working to improve the lives of rural and tribal people residing near its business locations. The company is amongst the Top 15 CSR Spenders in India and are currently reaching out to 500,000 people in 184 core villages of Rajasthan and 5 in Uttarakhand. As a market leader, Hindustan Zinc governs about 77% of growing Zinc market in India.